π Google’s July 2025 SEO Update: Here’s What Really Happened
If your rankings shifted in July, you’re not imagining it — Google rolled out a major SEO update, and it didn’t go unnoticed. I manage several content sites and help small businesses rank locally, so when Google sneezes, I catch the cold. This update felt different. Not just another “small adjustment,” but something that altered the performance of some content types, particularly those that prioritize quantity over quality. Let’s dissect it. π₯ The Most Significant Effects I Saw 1. Thin, AI-Generated Content Took a Hit Sites relying on mass-produced AI content — especially those without editing, original insight, or personality — dropped hard. I’m talking thousands of keywords gone overnight in some niches. I saw one case where a site had 500+ AI-generated posts go live in June. By mid-July, traffic was down 40%. Google’s clearly drawing a line between content written for humans vs content pumped out for search engines. 2. First-Hand Experience Got Rewarded I run a hobby blog wher...