🧩 How to Change Your SEO Strategy This Month
As someone with years of experience in the field, 2025 probably came off as particularly strange. SEO isn’t just changing, it’s becoming something completely new. Still experiencing the numbers and figures as well as the conversion and visibility issues with your website? You’re not alone. Let’s analyze the SEO landscape as it stands in September 2025, why it has changed, and discuss the future. The Major 2025 SEO Shift The old custom of SEO depended primarily on keywords, backlinks, and mass content publishing. However, new AI powered competitors such as ChatGPT , Perplexity, Gemini, and Google have shifted the standard. Here’s what changed SEO in September 2025: AI Searches Dominate Currently, AI overviews from Google and integrated searches in ChatGPT provide users with answers directly from websites without requiring clicks. Zero click searches are here to stay, hence your content needs to be tailored to people as well as the AI models that summarize responses. 2. The Importance o...